Marketing for established contractors.

About Radiarc Marketing

About Radiarc Marketing.

Led by Eric Gonzalez, Radiarc combines website agency experience with the perspective of a business operator. We connect search visibility, advertising, website design, and lead follow-up to help turn online attention into business inquiries.

Explore our experience
THE WORK, UP CLOSE.
Atomic Roofing homepage designed by Radiarc Marketing
Our experience.
Applied to the work.
Atomic Roofing / Website design
Agency experience. Business perspective. Work you can examine.

WHAT THE WORK NEEDS TO ACCOMPLISH

Get found.Build trust.Earn inquiries.Follow through.
The pieces we put in place

Meet Eric Gonzalez.

A business owner’s perspective.
An agency’s experience.

I’ve run a website design agency, and I operate ecommerce businesses. That puts me close to the work beyond the design: attracting customers, keeping content useful, managing inquiries, and connecting the systems that keep a business moving.

Radiarc is built on that experience. We lead the strategy and connect the work: getting your business in front of the right customers, giving them reasons to choose you, and making it easy to get in touch.

We know the pieces that need to be in place. Local SEO builds visibility over time. Advertising brings relevant visitors to the site. A trustworthy website turns that attention into calls and estimate requests. Follow-up carries those inquiries into conversations. We set the direction, explain the recommendations, and lead the work.

Eric GonzalezRadiarc Marketing

A connected approach to lead generation.

What we put in place.
And why it matters.

Visibility, traffic, trust, and follow-up each have a job. We build the plan around these essentials, with priorities shaped by your market, services, and business goals.

Atomic RoofingWebsite project
Atomic Roofing homepage with clear roofing services, business credentials, and estimate request optionsExplore the website design
Visibility in Google Search & Maps.

We build local SEO around your services and the areas you serve, with useful website content, a complete Google Business Profile, and consistent business information. It’s ongoing work that strengthens your search presence over time.

Relevant traffic from advertising.

Paid search puts your services in front of people searching for them. We connect the campaign, service area, and landing page, with calls and form inquiries included in the measurement plan. Advertising supports the need for traffic while SEO develops.

A website that earns the inquiry.

We bring clear service information, work examples, genuine customer feedback, and business credentials into a website that’s easy to use on a phone. Every page should help the visitor understand the business, trust the work, and take the next step.

Follow-up that keeps leads moving.

We plan the contact forms, notifications, and lead routing around how your business responds. Clear ownership and follow-up steps help inquiries reach the right person. Tracking calls and forms keeps the conversation connected to leads, beyond clicks and visits.

Shown: Atomic Roofing, a Radiarc website design project. The homepage brings services, business credentials, and estimate requests into view.